November 2022 Program 1
DESIGNS
Poster design for organic farm products
Client: TIANJIN FOOD GROUP
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Client: TIANJIN FOOD GROUP
Project Introduction：
Redesigning Strawberry Farm Packaging and Digital Identity.
Client Goals:
Packaging needs to appeal to a younger consumer base and needs to be recognisable and brandable to them. Reflect organic, youthfulness and brand recognition.
preparing rough drafts of material based on an agreed brief.
My duties:
Working with clients’ ideas and managing their expectations.
Preparing rough drafts of material based on an agreed brief.
Developing concepts, graphics and layouts including making decisions about fonts, images, readability and readers’ needs.
Reviewing final layouts and suggesting improvements if required.
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Redesigning Strawberry Farm Packaging and Digital Identity.
Client Goals:
Packaging needs to appeal to a younger consumer base and needs to be recognisable and brandable to them. Reflect organic, youthfulness and brand recognition.
preparing rough drafts of material based on an agreed brief.
My duties:
Working with clients’ ideas and managing their expectations.
Preparing rough drafts of material based on an agreed brief.
Developing concepts, graphics and layouts including making decisions about fonts, images, readability and readers’ needs.
Reviewing final layouts and suggesting improvements if required.
View More Projects (Click me) ︎
November 2020 Program 1
Illustration
"Secret Recipe" album
Already available on NetEase Cloud Music and Tencent QQ Music
《今天月亮不营业》- 陈俊豪 Drcchen
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Already available on NetEase Cloud Music and Tencent QQ Music
《今天月亮不营业》- 陈俊豪 Drcchen
Project Introduction：
Designed for the album cover of Chinese pop singer Chen Junhao (Drcchen) “The Moon Is Not Open Today”.
Client Goals:
Hand drawn, elements with candles and moon. The illustrations fit the singer's personal style. It needed to have a rock, hip-hop and casual feel.
View More Project Details ︎
Link to Album Page ︎︎︎
Designed for the album cover of Chinese pop singer Chen Junhao (Drcchen) “The Moon Is Not Open Today”.
Client Goals:
Hand drawn, elements with candles and moon. The illustrations fit the singer's personal style. It needed to have a rock, hip-hop and casual feel.
View More Project Details ︎
Link to Album Page ︎︎︎
February 2019, Program 2
BOOK & PACKAGING
Book design/layout design
"Loneliness" book design
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"Loneliness" book design
Project Introduction：
Book design project, with the theme of "Century". This book has been printed and bound by myself and is collected in the School of Art, Beijing Union University - Outstanding Graduate Works.
Project Details:
Book covers, waistbands
Typesetting, layout
Book poster design
Bookbinding
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Book design project, with the theme of "Century". This book has been printed and bound by myself and is collected in the School of Art, Beijing Union University - Outstanding Graduate Works.
Project Details:
Book covers, waistbands
Typesetting, layout
Book poster design
Bookbinding
View More Project Details ︎
January 2022, Program 3
UX Design
Fun Plants - UX Design
The fun plants project is applied to children 5-9 years old for outdoor plant learning app.
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The fun plants project is applied to children 5-9 years old for outdoor plant learning app.
Project Introduction：
A plant-finding APP designed based on children in China's high-intensity learning environment.
Goals:
Encourage children to come into contact with nature as much as possible and learn from nature.
Pain points:
·Lack of outdoor sports.
·Electronic products instead of going out to play
·Parents care about their children’s learning more than sports.
·Hight data of myopia in children
·Children in the city may cause natural deficiency.
View More Project Details ︎
A plant-finding APP designed based on children in China's high-intensity learning environment.
Goals:
Encourage children to come into contact with nature as much as possible and learn from nature.
Pain points:
·Lack of outdoor sports.
·Electronic products instead of going out to play
·Parents care about their children’s learning more than sports.
·Hight data of myopia in children
·Children in the city may cause natural deficiency.
View More Project Details ︎